Introduction
In order for Penton Media to build a successful management-research question hierarchy for her magazine businesses, there need to be an understanding what the research will represent and how to go about creating the plan to accomplish the answers on how to improve the services of the business and improve the business ethical issues as well. The management-research question hierarchy is a method used to assist management of a company on the operation of their business. The research questions is also known as “the hypothesis that best states the objective of the research; the question(s) that focuses the researcher’s attention”(Cooper & Schindler, 2011) The hierarchy is helpful knowing how the customers response to their services and how satisfied or unsatisfied they are with the outcome of the business. Management need to keep up on their research to make sure their business does not lose customers and services over a period of time. Time is changing on how customers gain information and services they need because they have assist to internet and more phone lines today. Management need to stay on top by researching periodically on the progress of their business making sure not to lose production. So, by saying this, Media need to develop a management-research hierarchy for her business to improve production and customer services as well as ethical issues.
What is the management-research question hierarchy?
Penton Media need take time and develop a management-research question hierarchy for the magazine industry to know the best method to improve the business production and ethic matters to be sure to keep running successfully for years to come. The first step Media should take when developing the hierarchy is clarifying the research questions which help find the symptoms of the actual problems at hand. The research question is a successful method for Media to use because helps her stay focus on the problem ahead. The problem Media is facing...