Business to Business Marketing
CB588
MARKET PLAN
ACKNOWLEGEMENTS
I would like to start off, as most people do, by thanking god for the ability he has given me followed by my family who have always supported me in all my decisions, right or wrong. I would also like to thank my marketing communications group members and everyone who has helped with material for this research project.
CONTENTS
• ABSTRACT 4
• INTRODUCTION 5
• DISTRIBUTION CHANNELS 6
• Direct Selling
• The Criteria for Direct Sales
• Types of Direct Selling
• Indirect Selling
• Types of Indirect Selling
• Channel Recommendations
• MARKET OFFERING 13
• Discount services
• Free deliveries
• Just- in-time (JIT)
• Credit and Invoicing
• Advertising
• Recommendations on market offerings that CSM provides
• STRATEGIES TO DEVELOP AND MAINTAIN BUSINESS RELATIONSHIPS 16
• Wholesalers and Retailers
• Restaurants
• Maintaining the Business to Business Relationships
• CONCLUSION AND RECOMMENDATION 19
• REFERENCES 21
ABSTRACT
Canterbury spice man (CSM) is a distributor of spicy...