The Company
Company History
Business Plan - The Snack Shop
This will be the second time have a snowball stand. For two summers I had one in East Mobile, where I was leasing a building. The hold time their I was thinking about opening up a second location in West Mobile because I had serval customer from West Mobile that would come all the way over their for a snowball.
Company Goals and Objectives
This is a growing market, and the summer months on the gulf coast are very hot. Their is no snowball stand in West Mobile and I think that as East Mobile embrace the snowball stand that West Mobile will do the same and maybe in better. I believe in the next year of open we can have gross sales of $95,000 annually.
Company Ownership Structure
The Snack Shop will be owned by self.
Company Management Structure
The Shop will be manage by SELF, I will have both of my daughters working their, One is name DAUGHTER and the other is name daughter.
Organizational Timeline
I would like to be in as soon as possible so that I may be set up by the end of April.
Company Assets
The Shop will have furnishings and fixtures with an estimated value of $5,000.
The Product
The Product
The primary product for The Stand Shop will be snowball and the syrup will be made on site. We will have about forty flavors. We will have Hot dogs, Chili dogs, chili cheese dogs, nachos with cheese and one with chili and cheese, frito pies with chili and cheese. We will also have soft drinks, candy and chips.

Product Patents
Their are not patents,trademarks held for this business.
Future Products
Later on we may bring in Blue Bell Ice cream and other hot dogs. We will be looking at developing a winter menu.
Marketing Plan
The Target Market
The target market for The Shop is 5 to 65 working class.
Established Customers
The Shop will have customers for the Mobile location as well as new customers.
Pricing
Snow ball pricing will start at $1.50 for a small and go up to $3.00 for a...