Table of Contents
EXECUTIVE SUMMARY 3
INDUSTRY ANALYSIS 4
Overview 4
Key Players 4
Size and Growth Rate 4
Demand Drivers 4
Porters Five Forces Analysis 5
COMPANY ANALYSIS 6
Company Vision 6
Business Profile 6
Milestones 6
Revenue Mix 7
SWOT Analysis 7
McKinsey 7S Model 8
PROBLEMS 8
OBJECTIVE 9
ALTERNATIVES STRATEGIES 9
Domestic market 9
Alternative 1: Develop in-house technology 9
Alternate 2: Acquire LCD/Plasma technology 9
International market 9
Alternative 1: Going solo 9
Alternative 2: Acquisition 9
Alternative 3: Joint venture 10
RECOMMENDATIONS 10
Daewoo acquisition 10
Branding for India 11
Structure and systems 11
BUDGETING AND FINANCIAL ANALYSIS 11
CONTINGENCIES 12
ALTERNATE PLAN 12
Exhibit 1: DCF VALUATION* 13
Exhibit 2: CASH FLOW* 13
Exhibit 3: DEPRECIATION SCHEDULE* 13
EXECUTIVE SUMMARY
Videocon Industries Limited was setup in 1982. Videocon has emerged as the biggest challenger to the current market leader LG. The project aims at analysing the company and its strategy in the backdrop of the current trends in the industry and economy.
In the initial part of the report, the entire Indian consumer electronics industry is analysed using the Porter’s Five Forces framework. Thereafter, the company is analysed in detail. The McKinsey 7s framework helps in getting a holistic view of the company, while the SWOT analysis is used to arrive at a conclusion regarding the position of the company in the highly competitive market scenario.
Since the financial analysis gives the best idea of the fitness of a company, we have analysed the revenue mix.
The current and future strategies of the company are best analysed after thorough understanding of the current situation of the company which is dealt with in the next section of the report. One of the most important acquisitions of Videocon was the CPT manufacturing unit of Thomson. The Videocon-Thomson four pronged...