Case Study IBM Australia

Case Study IBM Australia

Table of contents
Introduction…………………………………………………………………………………………………...3
Offshoring………………………………………………………………………………………………………3
IBM Australia………………………………………………………………………………………………….3
PESTEL Analysis……………………………………………………………………………………………..4
External Issues………………………………………………………………………………………………..4
Political………………………………………………………………………………………………………..…4
Economic………………………………………………………………………………………………………..4
Social…………………………………………………………………………………………..………………….4
Technological…………………………………………………………………………………………..……..5
Legal…………………………………………………………………………………………..…………………..5
Environmental…………………………………………………………………………………………..……5
Internal Issues…………………………………………………………………………………………..……6
SWOT Analysis…………………………………………………………………………………………..……6
Strengths…………………………………………………………………………………………..……………6
Weaknesses…………………………………………………………………………………………..………..6
Opportunities…………………………………………………………………………………………..……..6
Threats…………………………………………………………………………………………..………………6
Stakeholders’ perceptions……………………………………………………………………………….6
Australian Government…………………………………………………………………………………...6
Employees…………………………………………………………………………………………..………….6
Customers…………………………………………………………………………………………..…………..7
Suppliers…………………………………………………………………………………………..…………….7
Unions…………………………………………………………………………………………..………………..7
Owners…………………………………………………………………………………………..……………….7
IBM will continue based in Australia………………………………………………………………..7
Conclusion…………………………………………………………………………………………..………….8
Bibliography…………………………………………………………………………………………..……….9





Introduction
Globalization, further political and economic regulations, difficult challenges and new further opportunities have been changed the business World, as we know it. One of these opportunities is offshoring as a business strategy. As a result, many companies, such as: IBM Australia, are moving some of its activities offshore in order to maximize their benefits. However, this offshoring implies an enormous economic impact in the home country. For example, the lost of...

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