case study

case study

Mobile phone company nokia Philippines is warning consumers about the proliferation of fake nokia devices being sold in the local market
A team from the asia pacific region is now coordinating with local enforcement agency to conduct uninvestigation on the sale of this fake product, which is likely violating the company’s brand, said nikka Singson –Abes, corporate communications manager of nokia Philippines inc. in an interview.
Singson-Abes said Nokia Philippines has received reports from its Nokia center that have been receiving fake product from the customers wanting to have unit service.
We’re also trying to verify reports about those being sold in popular malls and in the provinces” she said, the Nokia Philippines executive said the latest nokia phone models like nokia N81, Nokia 5310, Nokia N95, Nokia N82, Nokia 6120, we’re being sold at half or third of the original price which is an indicator that the unit might be fake.

They’re branded Nokia and sometimes even the packaging is made to look like the real thing I am told the phones are lighter the weight than the original. Some are being bought to the Nokia care center for repair and because they are fake, turn down, “ she said in an email advirsory.
Asked how serious the problem turned into, Singson-abes said this development has already prompted the local office into warmed customers to check weather the units are being sold are genuine, Nokia Philippines said customers should look for the following when buying a new handsets: A 12- months warranty stickers slapped on the top or side part of the phone’s box; a tamper- proof label at the back of a unit along with the MTC logo and the type acceptance as part of one sticker; A Nokia tamper-proof warranty seal; a hologram showing Nokia connecting lunch at one angle and the original enhancement logo at another angle in the battery.

“ when u angle the Hologram on the left ,right, down and up sides of the logo, you should see 1, 2, 3, and 4, dots on...

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