Cases of Study

Cases of Study

- Company: General Electric Company
- Mission Statement:
“GE imagines things others don’t, builds things others can’t and delivers outcomes that make the world work better. GE brings together the physical and digital worlds in ways no other company can. In its labs and factories and on the ground with customers, GE is inventing the next industrial era to move, power, build and cure the world.” Immelt, Jeffrey. (2015, July 15). GE 2014 Annual Report. Retrieved from http://www.ge.com/ar2014/ceo-letter/
- Products:
General Electric Company is a diversified company that provides products in multiple industries; including power, healthcare, aviation, transportation and oil and gas in addition to the well-known common consumer electric products.
GE has a leading product in each of its focus industries mentioned above.
Power Industry: The HA-Turbine, advertised for being the “largest and most fuel-efficient gas turbine”.
Healthcare: Signa PET/MR Scanner, advertised for being 3x more sensitive than previous generations of PET scanners.
Aviation: The Leap Engine.
Transportation: Tier 4 Locomotive, advertised for being the first freight locomotive to meet the EPA’s Tier 4 emission standard in North America.
Oil and Gas: 20k blowout preventer, advertised for being the first 20k-psi rated deepwater drilling system.

- Company: General Electric Company
- Mission Statement:
“GE imagines things others don’t, builds things others can’t and delivers outcomes that make the world work better. GE brings together the physical and digital worlds in ways no other company can. In its labs and factories and on the ground with customers, GE is inventing the next industrial era to move, power, build and cure the world.” Immelt, Jeffrey. (2015, July 15). GE 2014 Annual Report. Retrieved from http://www.ge.com/ar2014/ceo-letter/
- Products:
General Electric Company is a diversified company that provides products in multiple industries; including power, healthcare,...

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