CGD 318 Week 1 DQ 1 What is Public Relations
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What is Public Relations? Assess a minimum of two definitions of public relations from the course materials and your own research. Compare and contrast the major differences and interrelationships between public relations and journalism. Has public relations influenced your buyer behavior? Synthesize the course materials and other research to support your response. Respond substantively to at least two of your classmates’ postings.
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CGD 318 Week 1 DQ 2 Public Relations and Crisis Management
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Public Relations and Crisis Management. Review the video, Jack Welch on Toyota's PR Disaster. How does Dr. Welch assess Toyota’s performance? Based on the course materials and the video and other research, synthesize the concepts and give an illustration of how Toyota might have changed public perception using PR in responding to this crisis. Respond substantively to at least two of your classmates’ postings.
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CGD 318 Week 1 Quiz
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Quiz:
1. When steps are taken to repair damage from the crisis and to prevent it from happening again, it is what type of strategy?
2. According to the text, clients often criticize public relations firms for all of the following EXCEPT:
3. What is not a contingency factor that public relations professionals must take into account in managing a conflict with its public?
4. Environmental activist John Muir used public relations tactics to:
5. When organizational policy requires that line managers at least listen to...