China and India: The Influence of Western Trends on Their Youth
BUS330: Principles of Marketing (DCJ1523A)
June 22, 2015
Over the past ten years, some foreign countries have adopted many trends from western style. Foreign brands are held in high regard in China and India. These are two major countries whose youth enjoy western style. In this, there are many different products that could be offered and sold by marketers. In this paper I will describe several of the products of interest to these youth markets, I will compare and contrast the micro- and macro-environmental forces that could influence marketing for these products, then I will analyze and compare China and India’s marketing strategies with Western-based consumption marketers, and lastly form a hypothesis as to what opportunities I foresee in American companies.
Nice clothing is what helps us look good and feel great. It tells people a lot about us. That is why it is important to dress in a way that you feel best. The adoption of western style by China and India’s youth is due to their appreciation for a more fun and modern style. It is used by some youth as everyday wear, and their traditional clothing is only for special occasions. Either way, it is a form of expression that they seem to really enjoy. The appeal of western style clothing is really vast. “Some of it really is more modern. Jeans, t-shirts, hoodies, short skirts and dresses, and other forms of clothing commonly associated with the West are relatively recent developments (Park, 2011).” Old Navy, Nike, and Victoria Secret are just a few of the brands that are sold there. Target and H&M stores (among others) are also very popular there. India even has a grey market for the selling of American clothing. They sell them at an astounding discount of fifty percent or more. None of the US product chains have stores open and running in India nor do they have a license. They sell discounted items from companies...