PersonnrPersonal ID no. | EfternamnFamily name | FörnamnFirst name | Användarnamne-mail address | KlassClass |
880905-5349 | Hadi | Isra | Isrhad-9 | FYCEA |
880807-6973 | Wallster | Carl | Walcar-8 | TCIEA |
870101-5623 | Sayahi | Sali | Salali-0 | FYCEA |
890519-0514 | Carl | Dahl Jareblom | Cardah-8 | TCIEA |
831214-0679 | Hadi | Hasanen | Hashad-0 | FYCEA |
Kurskod/Course Code: | M7004N |
Kursnamn/Course name: | Marketing Management |
Gruppnamn/Group name: | C1 |
Dokumenttyp/Document type:(tex rapport eller lab) | Case study |
Nummer på uppgift/Assignment number: | |
Datum/Date: | 2013-10-03 |
Häfta ihop och lägg in arbetet i en plastficka!
Please staple and put the work in a plastic cover!
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Lärarens anteckningar/Teacher’s notes:
Betyg/Grade: | Lärarens kommentarer/Teacher’s comments: |
Datum/Date: | |
Lärarens sign/Teacher’s sign: | |
Procter & Gamble Inc.: Downy Enviro-Pak
Case study
M7004N
2013
Procter & Gamble Inc.: Downy Enviro-Pak
Case study
M7004N
2013
Submitted to Lars-Ole Forsberg
By:
Isra Hadi 880905-5349
Carl Wallster 880807-6973
Sali Sayahi 870101-5623
Carl Dahl Jareblom 890519-0514
Hasanen Hadi 831214-0679
Submitted to Lars-Ole Forsberg
By:
Isra Hadi 880905-5349
Carl Wallster 880807-6973
Sali Sayahi 870101-5623
Carl Dahl Jareblom 890519-0514
Hasanen Hadi 831214-0679
Table of contents
Background 3
Canada today 3
The modified product 4
Canada in the future 4
Company facts and numbers 5
Situation analysis 6
1. PEST-analysis of Downy Enviro-Pak’s future 6
Political 6
Environmental 6
Social 6
Technological 6
Economical 6
2. SWOT-analysis 7
Strengths 7
Weaknesses 7
Opportunities 7
Threats 8
3. Contribution Analysis 9
Problem definition 11
Short term 11
Long term 11
Alternatives 12
Alternative 1: option 1 with 18% deal to wholesale 12
Alternative 2: Option 2...