Coca Cola has been leading the soft drink market around the world in the recent century due to its superior popularity and quality. Coke drinks appear almost everywhere from vending machines, convenient stores to coffee shops, restaurants in hundreds of nations worldwide and become such a prestige brand name. Nevertheless, the components that contribute substantially to Coca Cola’s impressive success are the ones lying in its own powerful marketing strategies. Effective distribution of different types of product towards various market segments together with outstanding promotion strategies are noticeable features in Coca Cola’s marketing tactics.
1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include?
To meet the diversified demand of the global market, Coca Cola has carried out effective market segmentation on the basis of demographic factors and allocate different kinds of Coke drinks in each consumer sector. By implementing this strategy, Coca Cola has penetrated more deeply into consumer market and, to some extent, satisfy the constantly changing preferences of the target market. Diet Coke, Coke Zero, Diet Coke Plus, Coca Cola Blak and Full Throttle Blue Demon are typical products that should be taken into consideration.
In general, Coca Cola has conducted gender segmentation for all of these beverages’ marketing. Diet Coke is a low-calorie soft drink introduced to female customers who want to tighten belt. Diet Coke Plus which is just the same with Diet Coke but is sweeter and supplemented with more vitamins and minerals is manufactured to target towards male consumers wishing to lose weight. Coke Zero, in turn, is almost identical with Diet Coke Plus but with taste more similar to the original Coke and a changing...