COM 302 Entire Course (UOP)
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COM 302 Week 1 Marketing Communications Process
COM 302 Week 2 Advertising Media Mix
COM 302 Week 2 Sales Promotion and Advertising
COM 302 Week 3 Building New Brands
COM 302 Week 4 Direct Marketing
COM 302 Week 5 Internet-Based Marketing Blog
COM 302 Week 5 Social and Ethical Aspects of Advertising and Promotion
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COM 302 Week 1 Marketing Communications Process (UOP)
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Week 1 Individual Assignment Marketing Communications Process
Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library
Write a 750- to 1,050-word paper in which you examine marketing communications produced by an organization.
Select one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter & Gamble.
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COM 302 Week 2 Advertising Media Mix (UOP)
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Learning Team Assignment: Advertising Media Mix
Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and Promotion
Review the sample entry in the matrix.
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COM 302 Week 2 Sales Promotion and Advertising (UOP)
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COM302 Week 2 Individual Assignment Sales Promotion and Advertising
Resource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing...