COM 302 ENTIRE COURSE
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COM 302 Week 1 Marketing Communications Process
COM 302 Week 2 Advertising Media Mix
COM 302 Week 2 Sales Promotion and Advertising
COM 302 Week 3 Building New Brands
COM 302 Week 4 Direct Marketing
COM 302 Week 5 Internet-Based Marketing Blog
COM 302 Week 5 Social and Ethical Aspects of Advertising and Promotion
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COM 302 WEEK 2 INDIVIDUAL ASSIGNMENT SALES PROMOTION AND ADVERTISING
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COM302 Week 2 Individual Assignment Sales Promotion and Advertising
Resource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Select a company to research that is different from the one you selected in Week One but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week One.
Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation comparing the sales promotions and advertisements of your two selected companies.
Answer the following questions in your presentation:
How do the two selected companies’ sales promotions and advertising compare?
How do you think sales promotion is coordinated with advertising in these companies?
What is the comparative role of the consumer sales promotion programs and objectives in marketing communications between the two selected companies?
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COM 302 WEEK 3 LEARNING TEAM ASSIGNMENT BUILDING NEW BRANDS
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Week 3 Assignment Building New Brands
Resources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other...