COM 373 Entire Course
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COM 373 Week 1 Communication Styles Paper
COM 373 Week 2 IMC Product Paper
COM 373 Week 2 Learning Team Selling Model Part I Presentation
COM 373 Week 3 Individual Customer Multimedia and Worksheet
COM 373 Week 3 Assignment Selling Model Part II Presentation
COM 373 Week 4 Letter to Customer and Supervisor
COM 373 Week 5 Case Study Analysis Paper
COM 373 Week 5 Final Selling Model Presentation
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COM 373 Week 2 IMC Product Paper
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IMC Product Paper
Choose one product from the following:
Apple’s iPhone® mobile digital device
Nabisco’s 100 Calorie Packs
Geico® insurance
Prepare a 1,050- to 1,400-word paper that identifies the elements of the integrated marketing communications for the product you choose.
Emphasize how sales promotion is valuable to the organization’s integrated marketing program by selecting two sales promotion strategies that you think best fit the integrated marketing program. Explain why and how you would use them.
Conduct research using reliable sources. You must use the company’s website as a main source of information. You may also conduct research from other reliable sources.
Determine and state the company’s key message that it wants to get across to the customer. As a salesperson, consider the points from the marketing information found on the company’s website and from your other research. What points would you use in making a sales pitch to a potential customer? Why?
Format your paper consistent with APA guidelines.
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COM 373 Week 3 Assignment Selling Model Part II Presentation
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Selling Model Part II Presentation
Prepare a 4- to 6-slide Microsoft® PowerPoint®...