COM 486 Entire Course
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COM 486 Week 1 Individual Assignment IMC and CMM Basics
COM 486 Week 2 Assignment Message Map Presentation
COM 486 Week 3 Assignment Marketing Communications Plan
COM 486 Week 4 Individual Assignment Movie Promotion and Advertising
COM 486 Week 5 Assignment Integrated Marketing Communications Campaign
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COM 486 Week 1 Individual Assignment IMC Basics
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Write a 1,050- to 1,400-word paper that compares two competitors that produce at least two different products or services; for example, Nike and Adidas. Describe the strategies that each brand uses to differentiate its products or services from its competitor using integrated marketing communications and Customer Message Management. Your paper must also address the following points:
How can these companies maintain a positive corporate image?
What changes would you recommend to further enhance their corporate image?
Format your paper consistent with APA guidelines
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COM 486 Week 2 Assignment Message Map Presentation
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Choose either the catering, conference, or hotel businesses on Baderman Island.
Identify and explain the essential elements of a Message Map™ based on the template provided in Figure 4–3, CMM Message Map™, of your text, Customer Message Management. Address the four principles of Customer Message Management covered in Figure 4–1 of the Customer Message Management.
Present your Message Map™ based on the Learning Team’s selection of the catering, conference, or hotel businesses on Baderman Island. Your presentation must include 8 to 10 slides in Microsoft® PowerPoint®, including...