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wherethe work(s) or publicationsof othershavebeenacknowledgedby means
of referencetechniques.
I havereadand understoodTutorial Letter CMNALLE/30l regardingtechnical
and presentationrequirements,referencetechniquesand plagiarism'
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ThembekaMavundla
5r278790
06 March 2014
PAGE
l. Introduction
2. QuantitativeContentAnalYsis
3. MediaAudienceTheorY
Surveysin MediaResearch
4. Questionnaire
5. Conclusion
andSelf-Reflection
6. Self-Assessment
7. BibliograPhY
1
l-2
3-4
s-6
7
7
8
Assienment01
OptiorJ01
1. INTRODUCTION
quantitativeand qualitative
The first part of this option will explainthe differencebetween
plan which will be used to
contentanalysis,it will show the quantitativecontentstudy
problemand
the amountof violenceon television.It will discussthe research
investigate
secondpart of this option'
formulate3 researchquestionsto be usedin this study. In the
Atteridgeville'it
will be explainedandits suitabilityfor a studyof the peopleof
ethnography
and ontologicalassumptions'It will also describethe
will explain the epistemological
will discusswhy questionnaire
methodsto be usedfor this study.The last part of this option
the studentswould prefer
surveyresearchis appropriateto determinethe type of print media
of sampling'questionnaire
to receiveelectioninformationon, it will furtherdiscussthe type
and lastly discussthe
questionnaire
surveyused,it will show the compiledclose-ended
quality measuresof evaluating
criteria a researchershould considerwith regardsto the
surveys.
2. QUANTITATIVE CONTENT ANALYSIS
2 . 1Difference between Quantitative and Qualitative content analysis
while
The difference is that quantitative analysis focuses on statistics and measurements
qualities'
qualitativeanalysisfocuseson descriptionsand...