Out of Class Exercise (3 points for Part 1 and 3 points for Part 2) JMC 1013 Due no later than 5 p.m. to Christina’s drop box This assignment asks you to define strategy/characteristics of advertisements. You will be graded on quality of writing, organization structure, and application of material. You must write your name at the end of this statement: I did not receive or provide any information about this assignment to anyone else in the class. Type your name: Nick Witwer Part 1 (3 points) Visit this link and answer the following question. http://www.youtube.com/watch?v=qriNbVCIsow Explain the persuasive strategy employed in this ad. Be sure to: 1) define the strategy in your own words and then 2) explain how the ad uses this strategy. Write in the space below. 1) The strategy that Chevy uses is the “long lasting American truck” theme. That Chevy is America’s truck, and it will last you your life. 2) They use this strategy by showing the average, hard working American loving and telling great stories of their Chevy truck. Some of the stories are horrendous, such as the fireman’s story, and their vehicle was there to see it through and it still ran afterwards. Others include stories such as “it started with my grandfather, now it is my truck”, implying that it can last through 2 generations and still run great. My personal favorite is the man that had a Chevy truck with 2 million miles on it, and it was still pulling along. Part 2 (3 points) Visit this link and answer the following question. http://www.youtube.com/watch?v=iR4Lop5IbrI Explain the VALscharacteristic/target public employed in this ad. Be sure to: 1) define the VALs characteristic (pick only one) in your own words and then 2) explain how the ad draws on this characteristic. Write in the space below. 1) I believe that this ad is playing on the “strivers” group. Strivers want to be with what is “hip” and new, they are always worried about what other people think of them....