KONKURENČNÁ STRATÉGIA FIRMY PÔSOBIACEJ VO VYBRANOM ODVETVÍ
Jan Jurga
Prof. Ing. Jozef Papula, PhD.
Konkurenčné_analýzy_a_stratégie
1.6.2008
Table of contents
1. Company description…………………………………….. ………….………….…….3
2. Product strategy………….……………………………………………………… ……5
3. Industry analysis and plan.…………………………………………….…………...….7
4. Future of the company….………………………………………….….………...……10
1. Company description
Fellow Boards and Urban Clothing was established in September 2006. It was created by skaters and snowboarders who use their practical ideas to the total satisfaction of the company’s customers. The company is focusing on satisfying the needs of typical Slovak youth with the taste for skateboarding and snowboarding. Our line of urban clothes and street ware coheres with a current hip-hop boom that Slovakia is experiencing. As the boarding and hip-hop communities were always close in Slovakia joining these two, Fellow boards and urban clothing has acquired a distinctive competency comparing to similar enterprises in Slovakia.
Furthermore, the company is willing to offer products economically available for broader segment of consumers. Nowadays, style and fashion means a lot for youngsters but also for older people. Unfortunately, not everyone can afford expensive US brands as Burton, Quicksilver, Carthart, Tommy Hilfiger or Roca Wear. We are offering alternative brands of the similar quality but not so expensive price.
Our store is located in the city center of Bratislava. It is composed of three main areas. Along stockroom, where all the goods will be stored there is a service room assigned for service of snowboard and skateboards. The main outlet area is divided into four parts. The first two parts are dedicated to snowboarding and skateboarding, and all the necessary accessories. The other two parts are dedicated to urban clothes and street ware. There is one part for women and the other one for men clothing....