Originality Score: 25%
Week 6: Competitive Analysis and Competitive Strategy
Bessem Sarah Bate
University of Maryland University College
Executive Summary
There are a number of competitors in the chemical industry particularly insecticides operating in the Philippines. To successfully enter the developing Philippines economy, TRB management must assess the competitive climate for its client 3M. As a large global firm, 3M is tasked with the issue of expanding an already established presence in the Philippines to another product – Ultrathon. Ultrathon is a brand of insecticide that is available in markets such as the U.S. and Canada. TRB Management has identified a need for this product in the Philippines as well.
The scope of this analysis is 3M and three potential competitors – Syngenta, Agway Chemical Corporation, and Radisson Argochemical Corporation. Syngenta is a global Swiss firm while Agway and Radisson are both domestic firms with more than 10 years of experience in the Filipino market. The limitations of this analysis are vast for the two domestic competitors. Information is not readily available. Agway and Radisson do not provide any financial information on their website nor is there information on the internet. The information provided on these websites are related to history of the business, mission, vision, and values. While these are still crucial components to business success, it does not help TRB Management to delineate the level of competitiveness Agway and Radisson presents. On the other hand, this lack of information may be an indicator of the fact that the competition is from these domestic competitors is weak. This report takes this to be an indicator of the latter assertion. An alternative procedure to determine the level of competitiveness from these domestic competitors would be to conduct a market survey.
It is important to consider that although 3M has strong brand identity and international market strategy...