Running head: CONCEPT WORKSHEET: TERATECH
Concept Worksheet: TeraTech
University of Phoenix
Table for Assignment One
| | | | |
|Concept |Application of Concept in Scenario |Reference to Specific |Personal Experience at your |
| |or Simulation |Course Concept |Organization |
| | |(Include citation) | |
| | | | |
|Product development |TeraTech must develop a marketing |“Product development is a marketing |McKee Foods might change a |
| |plan for their new product since |strategy of selling new products to |product to meet trends, i.e. |
| |marketing plans are critical to any |existing markets” (Kerin, 2006, p.40). |100 calorie products were |
| |marketing efforts. | |already there, but needed to |
| | | |be advertised as such so that |
| | | |the public could see the |
| | | |product was 100 calories per |
| | |...