Running Head: Defining Your Business Strategic Direction
Concepualizing Business: Defining Your Business Strategic Direction
Sherona Hopkins
Phoenix University
Conceptualizing Business: Defining Your Business Strategic Direction
Introduction
Mission Statement
Value and principles
Insights Marketing believe that change and diversity are more than just words but what one should live by. Insights Marketing team consist of bright talent. We help make change happen. We also believe that our diversity is more than just different races but it’s more about sharing diverse ideas and solutions to reach a common goal. We are focused on driving value for our clients and making sure we maintain high level of respect for each other. We are a group of unified and dedicated leaders with a global perspective.
Our Vision
Insights understand that each client is unique, which is why we provide customized solution based on our clients goals. This approach has helped us to develop our reputation as a firm that consistently exceeds our customer expectations. Insight Marketing wantsto take the forefront in providing marketing solutions in this new world economy. We want to become aglobal catalyst for uniting with leaders who share a common vision of providing solutions to the world’s social and economic ills. Our approach to providing solutions to these challenges is to continue to create more socially responsible marketing content. We believe our approach will help businesses develop and create growth opportunities and drive sales in both the domestic and international markets.
How our Vision, Mission and Values guide our Strategic Direction
When defining business you must keep an open mind. Having a vague outdated definition of your business can negatively impact the future of a business and severely limit growth opportunities. Vision, Mission and Values statements define the intent and direction. These statements are fundamental to strategic...