Consumer Behavior Big Boss

Consumer Behavior Big Boss

  • Submitted By: Proj
  • Date Submitted: 06/22/2013 10:11 AM
  • Category: Miscellaneous
  • Words: 307
  • Page: 2
  • Views: 145

BIG BOSS (9:00-10:00)

1) Name of Product: Suzuki Hayate Bike
Duration: 15seconds
Frequency: 2 times
Target audience: Salman Fan’s
Appeal: Need of Guidance
Why during that Show: Salman in the Anchor, Ambassador of the show and the bike.

2) Name of Product: Vodafone
Duration: 30seconds
Frequency: 2 times
Target audience: Official Partner of the game
Appeal: Need of satisfy curiosity
Why during that Show: People who want to talk to the people and know how it is in the house on the show have to be a Vodafone customer.

3) Name of Product: Dabur Chawanprash
Duration: 15seconds
Frequency: 1 time
Target audience: Young/Old
Appeal: Need to aggress
Why during that Show: People could associate themselves with them as well the going winter season helps.

4) Name of Product: Revital Supplement Capsule
Duration: 15seconds
Frequency: 2 times
Target audience: Young/Old
Appeal: Need to guidance
Why during that Show: Salman having a huge following does easy affiliate people specially with his film Dabaang 2 to release soon.

5) Name of Product: Mahak Chaini Chaini
Duration: 15seconds
Frequency: 3 times
Target audience: Old reference customers
Appeal: Need to attention
Why during that Show: Dabaang 2 to release soon this advertise regarding song from his old movie would help in capturing the audience.

6) Name of Product: Garnier Oil Clear face wash for Men
Duration: 15seconds
Frequency: 2 times
Target audience: Is used by men in show
Appeal: Need to dominate
Why during that Show: Shows as the most importance by use of the household’s in the House.

7) Name of Product: Loreal Total Repair Shampoo
Duration: 15seconds
Frequency: 2 times
Target audience: Is used by women in the show
Appeal: Need to achieve
Why during that Show: Help in bringing the brand awareness and relevance amongst women in the house and outside.

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