Continental Airlines - Swot Analysis

Continental Airlines - Swot Analysis

  • Submitted By: karsos42
  • Date Submitted: 11/22/2008 9:39 AM
  • Category: Business
  • Words: 2790
  • Page: 12
  • Views: 2



The company recorded revenues of $13,128 million during the fiscal year ended December 2006, an increase of 17.1% over 2005. 17% is a significant increase from a previous year.


The operating profit of the company was $468 million during fiscal year 2006, as compared to operating loss of $39 in 2005. The net profit was $343 million in fiscal year 2006, as compared to net loss of $68 in 2005. Any profit as opposed to a loss in the previous year is a positive in the organization.


Continental Airlines, like other companies in the airline industry, is a volatile organization. However, Continental has many strengths that have allowed it to prevail through tough times and avoid complete ruin. The CEO of Continental Airlines played an important role in reviving the company. His “Go Forward Plan” vocalized the strategy of the company and focused on every aspect of the organization. The company has also been able to operate in the face of adversity (such as 9/11) due to effective decision-making.

SkyTeam Alliance

Continental Airlines supplements its offerings through code-sharing with fellow members of the “SkyTeam Alliance”, which includes carriers such as Air France, Alitalia, Delta, KLM, and Northwest Airlines, as well as with other airlines.

Target Market

Continental has a well-defined target market, providing services to upper-class and business travelers. Also, Continental is an air carrier engaged in the business of transporting passengers as well as cargo, and mail.

Fortune 500

Continental Airlines is ranked #186 in the Fortune 500.

Fortune Magazine Ranking

Continental’s commitment to customer service has helped earn the carrier numerous awards, most recently from Fortune magazine, which for the third consecutive year named Continental the No. 1 most admired global airline.

Golf Against Cancer (GAC)

For the ninth consecutive year Continental Airlines will be the presenting...

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