GENERAL MANAGEMENT,
CORPORATE STRATEGY & BUSINESS POLICY
SESSION 1 : ADVICE & METHODOLOGY
QUOTATIONS :
1. ”Organization doesn’t really accomplish anything. Plans don’t accomplish anything either. Theories of management don’t much matter. Endeavours succeed or fail because of the people involved. Only by attracting the best people will you accomplish great deeds.” General C.Powell
2. ”La prévision économique redonne ses lettres de noblesse à l’astrologie”. John Galbraith
3. “Make everything as simple as possible, but not simpler”. Albert Einstein
4. “They told it to me and I forgot, I saw it and I understood, I did it and I learned…” Confucius
What should be a General Manager (GM) ?
GM
ON TARGET
GM
ON TARGET
Micro Manager
OFF TARGET
Micro Manager
OFF TARGET
Marketing man
OFF TARGET
Marketing man
OFF TARGET
Big Picture Guy
OFF TARGET
Big Picture Guy
OFF TARGET
Subatomic view
Subatomic view
Extreme
CFO
OFF TARGET
Extreme
CFO
OFF TARGET
Vision from the stratosphere
Vision from the stratosphere
Fonctionally
Extreme
View
Qualitative Slant
Fonctionally
Extreme
View
Qualitative Slant
Fonctionally
Extreme
View
Quantitative slant
Fonctionally
Extreme
View
Quantitative slant
SESSION 2 : PERCEPTION
1. “The world is flat” T.L. Friedman: How to cope with a fast moving business world
To sum up his introduction, he says that there have been three great eras of globalization in the world history.
* The first lasted from 1492, with the opening of trade between the Old World and the New World, until around 1800.
In this era, countries and governments, often inspired by religion and imperialism, led the way in breaking down walls and knitting the world together, driving global integration. It shrank the world from a size large to a size medium.
* The second great era started roughly (approximativement) from 1800 to 2000 interrupted by the Great Depression and World Wars 1 and 2.
In this...