Core product
The problem-solving services or core benefits that consumers are really buying when they obtain a product. And it is the profit which the consumers really want to buy, it is also the value of using, such as washing machine, actually the consumers is to buy ‘fast, convenient and clean’; the consumers want to get the entertainment from the theatre. Every product serves for the service of solving the problems.
Actual product
A product’s parts, styling, features, brand name, packaging and other attributes that combine to deliver core product benefits. Such as washing machine, the actual product is the quality of the product, the styling, brand name and packaging; the buildings include the seat and the showing machines are the actual products of the theatre. The actual product should present by some forms of the product. Firstly, the quality strategic decision of products is the core of the product. To improve the quality, enrich the functions and establish the famous brand are all the strategic decisions. For example, one of the most important reason for Benze is famous around the world for a long time is the good quality. Although the sales volume is not as many as GE motor, TOYOTA and so on, but Benze is the third famous brand around the world. The reason is the good quality, and it is generally recognized as a symbol of the high-grade car, status and power. Secondly, the feature and design are the additional functions. It is the most effective method to compete with the competitors. The companies can design the feature with the demand of the consumers, such as TOYOTA also increases the price of the products by adding some functions, and got success. Thirdly, the decision of the brand is good for a company to establish a better image. For example, the core value of Lamorghini brand image is still constant after it is purchased by Volkswagen. Because Lamorghini has got the trust from the consumers and it established a good quality brand image,...