Brochure
More information from http://www.researchandmarkets.com/reports/597484/
Corporate Focus Beverages: PepsiCo Annual 2007
Description: The PepsiCo newsletter covers the global beverages activities of PepsiCo during 2006. PepsiCo’s international division is continuing to grow ahead of its domestic operations. The core carbonated beverages continue to lose share of sales compared with non-carbonated. While PepsiCo has sought easy to invigorate the carbonated brands, it has also focused much of its new product development on the non-carbonated sector with the Tropicana range, for example, extended with convenience and functional variants.
Contents:
Management Summary In-depth SWOT analysis Introduction 1 History 1.1 Pepsi-Cola 1.2 PepsiCo Inc 1.3 Pepsi Lipton International 1.4 North American Coffee Partnership 1.5 Tropicana 1.6 SoBe 1.7 Gatorade / the Quaker Oats Company 1.8 PJ’s 2 Corporate objectives 3 Corporate strategy 3.1 Business classification 3.2 Leveraging brands 3.3 SmartSpot 3.4 Acquisition strategy 3.4.1 Details of recent acquisitions 3.5 Disposal strategy 3.5.1 Recent disposal strategy 3.6 Joint ventures 3.6.1 Pepsi Lipton International 3.7 Corporate social responsibility 4 Corporate structure 4.1 Company organisation 4.2 Key executive biographies 4.3 Executive changes 5 Financial performance 6 Geographic analysis 6.1 PepsiCo International 6.2 North America 6.3 Latin America 6.4 Asia – Pacific 6.5 Africa – Middle East 7 Brand analysis 7.1 Pepsi-Cola 7.1.1 Pepsi Max 7.2 Diet Pepsi / Pepsi Light 7.2.1 Pepsi One 7.2.2 Pepsi Edge
7.3 Mountain Dew 7.4 Sierra Mist 7.5 Tropicana 7.6 Gatorade 7.7 Aquafina 7.8 SoBe 7.9 Pepsi Lipton International 7.10 Other brands 8 New Product Development 8.1 Innovation drives growth 8.2 Specific NPD initiatives 9 Marketing 9.1 Global and local branding 9.2 Communications 9.3 Health claims on foods 9.4 Advertising to children 9.5 Communications channel analysis 9.5.1 Promotional activity 9.5.2 Branded...