Create and Sustain Tomorrow's Hero Brand

Create and Sustain Tomorrow's Hero Brand

  • Submitted By: levch
  • Date Submitted: 01/02/2010 7:18 AM
  • Category: Miscellaneous
  • Words: 620
  • Page: 3
  • Views: 475

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What we do

We help our clients create and sustain tomorrow’’s Hero Brands

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Examples of great brand storytelling that deliver a powerful brand experience

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Example: Apple
Creative, imaginative, progressive, childlike, ““i”” Style Narrative Structure Controlling Idea Making things look simple, fun and useable Product design that pioneers visual . language of technology/computers Minimal store design like a fashion shop

Simple creativity changes the world

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Apple Controlling idea Simple creativity changes the world

Style Creative Imaginative Progressive Childlike

Narrative structure Making things look simple fun and useable product design that changes the world of how computers look, minimal store design like fashion shop
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Example: Banyan Tree Hotels
Intimate, enveloping, respectful,indulgent Style Narrative Structure Controlling Idea Everything from the layout and design of villas that allow you to walk around naked without being seen, the Intimate Moments packages, the transformation of rooms to candle lit havens, private outdoor hot tubs and staffed trained as facilitators of romantic fantasies.

Luxurious cocooning to foster romance

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Banyan Tree Hotels Controlling idea Luxurious cocooning Narrative structure
Layout of villas allows you to walk around naked without being seen, ““Intimate Moments”” packages, the transformation of rooms to candle-lit havens, private outdoor hot-tubs, staff trained as ““facilitators of romantic fantasies””
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Style
Intimate Enveloping Respectful Indulgent

RELEVANT CASE STUDIES

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SUCCESS STORY: SEATTLE COFFEE COMPANY

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Results: •• Within 18 months grew from 3 to 56 outlets •• Acquired by Starbucks for $85 million - April 1998

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SUCCESS STORY: MARKS & SPENCER

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Results •• Sales rose by 23% in first 6 months at...

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