ABI Research is a national market research firm that is significant to emerging technologies on business markets. ABI implements a unique combination primary research, market intelligence, and expertise from its worldwide team of analysts.
The business research is location-based advertising (LBA) that provides efficient marketing tools as well as more targeted tools for businesses that want to advertise their services or products. LBA represents an additional revenue source for location based services (LBS) vendors, which allows them to put forth free ad-funded navigation and LBS that provoke uptake and/or boost their profitability.
Too many LBS providers view advertising as a vital element of their business plans. The developing industry has many barriers that need to be removed which is the purpose of the reserch. These barriers include but are not limited to: insufficient understanding of location-based mobility, an ecosystem that has a fragmented location, underdeveloped click-to-navigate and click –to-locate response models, limited indoor locality of technology and issues that are related to intrusiveness and privacy acceptance policies. Many startup sites such as social networking promote location based advertising and apply price schemes based on pay-per-use, a subscription fee or basic service ads with a paid premium offer.
Advanced levels of customization and opt-in process are main aheivement factors for location –based advertising. The combination of location and standard demographics as well as usage in relation to targeted paramenters will be equally important. Ad-funded off board navigation solutions which are free, are currently offered by firms such as Locationet and Jentro Technologies; ABI research anticipates that the larger brands such as Nokia and Google will eventially dominate this space. The Moblie Marketing Association (MMA) and ad companies such as 1020 that offer Placecast service are essential in allowing this form of...