Customer Relationship Management: Loyalty
Chapter I
Abstract
The goal of this paper is to examine, develop and demonstrate the importance of Loyalty in
Customer Relationship Management (CRM). Customer Loyalty (CL) has a big role on organization
development and which in turn leads to company’s competitiveness in its sector. Any
organization’s main strategy is to develop long-term customer relationships with their customers
by focusing on satisfying existing customer needs at the same time attracting new customers for
long term business success. The goal of this paper is to provide an understanding of how Customer
Loyalty influences on Customer Relationship Management and demonstrate an insight into the role
of Customer Relationship Management within Loyalty Marketing. CRM activities can be very
effective in enhancing customer loyalty for profit. This can only be achieved through understanding
the relevance of such tools and techniques to the overall loyalty marketing strategy and applying
these tools and techniques accordingly.
Adopted marketing strategy from classification of different loyalty marketing strategies
plays a vital role in Customer Relationship Management. This paper focuses on the Customer
Relationship Management activities that can be very effective in enhancing customer loyalty for
profit and this can be achieved through understanding the relevance of such tools and techniques
to the overall loyalty marketing strategy by applying them accordingly. Diversification should be
applied to different Customer Relationship Management activities Based on the particular retail
situation. This will bring business success and sustainability to the organization which will have
customers from different backgrounds.
Introduction
Customer Relationship Management is the most powerful and the most efficient approach in
maintaining and creating long lasting relationships with customers. Customer...