Defining Public Relations Paper

Defining Public Relations Paper

  • Submitted By: ypsilfa
  • Date Submitted: 08/24/2011 5:43 PM
  • Category: Business
  • Words: 793
  • Page: 4
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Defining Public Relations
University of Phoenix
MKT 438 / Public Relations
August 16, 2011

Defining Public Relations

The personal definition that I believe describes public relations is that in public relations, an organization or business communicates with the public regarding the business or organization’s products or services or possible promotion of an event that involves the business. It is also a way for a company to send a representative out into the public or community and it helps them to create a favorable public image and it encourages the public to participate in events held by the company or to buy their products or services because the representative left an appealing message.

According to the Public Relations Society of America, or PRSA, they define on their website what is now a commonly referred to and is a widely accepted definition of public relations. The definition states that, “public relations” dates to the early 20th century. In the relatively brief period leading up to today, public relations have been defined in many different ways, the definition often evolving alongside public relations’ changing roles and technological advances. The earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of “engagement” and “relationship building” (PRSA, 2010).
PRSA also goes on to discuss the terms of organization and the public, but it also discusses how public relations is a management function and it provides many examples of how public relations “encompasses” many management functions and what role it plays in each. PRSA also defines public relations as, “public relations help an organization and its publics adapt mutually to each other” (PRSA, 2010). I find this to be an extremely important piece of information because if an organization does not introduce itself to the public in a manner that allows adaptability, that organization is going to fail and...

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