A. Corporate Structure
(Strength) The corporate structure is very bureaucratic in order to manage better the company. Founder
Michael Dell noted that the company was disorganized despite the growth it exhibited. In other words,
the company needed some help with the administrative side of the business. Michael Dell sought
management help from experts from other companies rather than losing control of the company. The
new hires worked to better manage the company in order to sustain the growth of the company.
B. Corporate Culture
(Strength) Most employees of Dell are committed to the company’s mission statement. Employees are
in admiration of Dell’s corporate culture, and in turn, so is the industry. Dell is ranks number nine in the
world as best corporate citizen in 2006 by Business Ethics Magazine.1
(Strength) The company has a corporate dogma called the “Soul of Dell.” Most important to the
company are customers, the Dell team, direct relationships, global citizenship, and winning. Foremost
are customers. Dell feels that the company can create loyal customers by building a good relationship
with them. To do this the company must produce high quality products and services. In order to
produce superior goods and services, the direct relationship among customers, suppliers, partners,
and employees is most critical. Management emphasizes the management of this relationship. Global
citizenship and winning are mentioned as well.
C. Corporate Resources
1. Marketing
(Weakness) Dell utilizes many distribution methods to sell products and services, however the company
ponders whether it should return to selling products and services in retail stores again. Sales are done
through sales representatives, over the telephone, and online. However, statistics show that retail
store sales are growing, while in-person, over-the-phone, and internet sales were slowing. The
customer base includes...