Case Analysis: Delta Air Lines Incorporation
By Yi-Hui Kao (Patricia)
Nowadays, aviation is one of the important industries in the world. Delta Airlines, along with its long history, is one of the successful aviation companies in the United States. Back in 1920’s, Delta Airlines started as the first air dusting company named Huff Daland Duster Company at Monroe, Louisiana. Later on, the Huff Daland Duster Company expanded its business to deliver mails. In 1928, the Huff Daland Duster Company ends its dusting business and changed it name to Delta Air Service. Its passenger service started in 1929. At that time, its service destinations including Dallas, Texas, Jackson, Mississippi, Shreveport and Monroe, Louisiana. The Delta Air Service used its first stewardesses in 1940 and relocated at Atlanta, Georgia. Although the Delta Air Service had a great impact during World War Two, it became the first aviation company who used jet plan in 1959 (Ganzel ). The Delta Air Service kept its competitive advantages by improving its service-use stewardesses-and improving its equipments-parches jet plan.
Nevertheless, improving service is an ongoing process in Delta. In 2006, the J.D. Power and Associates’ 2006 North America Airline Satisfaction Study about services and network carriers showed that Delta was ranked as the second best airline company in customers mind. Delta even been rewarded as the best airline by the readers of Executive Travel magazine. Delta’s contributions also been rewarded by many other magazines (Awards & Recognition). Nowadays, Delta still keeps working on improving its services, safety, and destinations and set it goals on to be a better company.
Delta airlines were reorganized through bankruptcy.
Delta Airlines is clearly is in aviation industry. Delta is the third largest aviation company in the United States. Its market share in the aviation industry is about thirteen percent. The first and the second largest company are American Airlines...