Define the terms Conformity and Obedience. Conformity in psychology is basically when a person’s attitude, behaviour, beliefs etc are influenced by other people , it may occur unconsciously as an unconscious influence or by direct social pressure. People often conform to achieve a sense of security in a certain group or to feel accepted. An example of conformity would be Asch’s study which was conducted in 1951 it was an experiment to investigate the extent to which social pressure from a majority group could affect a person to conform. To do this he conducted an experiment which required 7 confederates and 1 participant he wanted to find out if a question was asked and the 7 confederates answered incorrectly this would therefore pressurise the participant to take the same answer as the majority in the group. He found that about 32% of the subjects who were placed in this situation went along with the clearly incorrect majority. Obedience is a form of social influence where an individual obeys to an order which is usually given by an authority figure and it is assumed that if the order had not been given the person would not have acted in this way. An example of obedience would be Milgrim’sstudy which was conducted in 1961 he had 40 male volunteers who all were deceived into thinking that they were taking part in a study on memory they were given the role as ‘teacher’ and an actor would be the ‘learner’, the teacher would ask the learner to memorise a list of words and then would ask the learner to read out what he remembered every word he said incorrectly the participant was asked to give an electric shock to the learner, the highest shock was 450 volts, 100% gave volts up to 300 65% continued to the highest volt level of 450, enough to kill.