Diffrences Between Marketing and Selling

Diffrences Between Marketing and Selling

DIFFERENCES BETWEEN MARKETING & SELLING

|S. No. |Marketing |S. No. |Sales |
|1 |Marketing starts with the buyer and focuses constantly on buyer’s |1 |Selling starts with the seller and is preoccupied all the time with |
| |needs. | |the seller’s needs. |
|2 |Seeks to convert “customer needs” into ‘products’. |2 |Seeks to convert ‘products’ into “Cash”. |
|3 |Views business as a customer satisfying process. |3 |Views business as a goods producing process. |
|4 |Marketing effort leads to the products that the customers actually |4 |The company makes the product first and then figures out how to sell |
| |want to buy in their own interest. | |it and make a profit. |
|5 |Marketing communication is looked upon as a tool for communicating |5 |Seller’s motives dominate marketing communication (promotions). |
| |the benefits/ satisfactions provided by the product | | |
|6 |Consumers determine the price; price determines costs. |6 |Cost determines the price. |
|7 |Marketing views the customer as the very purpose of the business. It |7 |Selling views the customer as the last link in the business. |
| |sees the business from the point of view of the customer. | | |
| |Customer consciousness...

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