BMGT 4375 |
Disney |
Business Summary |
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Vanessa Brown |
10/29/2011 |
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Abstract
This essay is a business summary about The Walt Disney Corporation, the company that gave the world Mickey Mouse has evolved from cartoons and theme parks to become the second largest media conglomerate on the planet. The company produces movies through Walt Disney Studios, Touchstone, Hollywood Pictures, and Miramax; owns television interests including ABC, the Disney Channel and ESPN; runs dozens of local television and radio stations; and even lays claim to two major sports franchises, hockey’s Mighty Ducks and baseball’s Angels, both of which play in Anaheim, Calif. Predictably, Disney is concerned with a broad range of issues, including strong copyright protection of its television and movie works on the Internet and excessive government regulation over the amount of violence on television. This paper will include the mission statement, history, and future plans of the company, as well as financial and market highlights.
Disney
Mission Statement, “The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow and to allocate capital toward growth initiatives that will drive long-term shareholder value”.
The Disney Company was founded in 16 October 1923, in Hollywood, California, by Walt and Roy Disney as the Disney Brothers Cartoon Studio. The firm is now known as the Walt Disney Company. Walt Disney was the animator and Roy Disney was the administrator. Financing came from an outside source, M. J. Winkler. (Disney Company History, 2007)
Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based...