Millions of children have grown up with Disney and are familiar with the characters that have become an important part of the growing up. Disney Enterprises, Incorporated is one of the largest entertainment giants in the world.

Walter Elias Disney began his career as a cartoonist in 1928 when he created one of the most famous characters ever, Mickey Mouse in a cartoon short entitled Steamboat Willie. His original Kansas City studio failed in 1923 so he opened a new studio in Hollywood, which he named The Walt Disney Company. In his career he introduced the first full-length animated feature cartoon Snow White and the Seven Dwarfs in 1938. Other early feature cartoon classics includes Dumbo in 1941, Bambi in 1942, and Alice in Wonderland in 1951. In the 1950's, Disney started making movies. Some include Treasure Island and 20,000 Leagues Under The Sea. Disney then opened amusement parks. Disneyland opened up in 1955 in Anaheim, California. Walt Disney World, another Disney character theme park opened in Orlando, Florida in 1971. Disney then produced Broadway shows like Beauty and The Beast and the Lion King

The entertainment industry companies' unpredictable and fiercely competitive nature in regards to their various products kept Disney’s on their toes as they realized they needed to put their eggs in more than just one basket. When a company like Disney is able to offer a wide range of films, music, toys, clothes, and other products to consumers and potential customers, it brings in many different types of revenue. When a company like Disney can offer products that are very popular with audiences, they can then create a variable assortment of products that will create long term stability. Many of the major entertainment companies have followed the trend in expanding their business beyond the initial content phase.

Disney Enterprises, Inc. is well known for all its products and many departments within the company. The enormous amount of...

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