Do You Business?
McGraw-Hill Companies’ BusinessWeek is a well-known US’ business-themed weekly magazine. The coverage is all about most recent economic and business-related news; from impacts of government policies on economy, ups and downs in Wall Street, interviews with CEOs, to coverage of potential investments. As a result, the target readers are white-collar workers, middle and upper-class, who are involved in field of business, finance, and/or economics. McGraw-Hill targets the particular audience inasmuch as white-collar workers in prior sectors make up a considerable part of society; moreover, their demand of good quality, up to date, but well-packaged economic knowledge has been high and stable as knowledge of economic condition determines the success of a business. To appeal to target audience’s hunger of insight, the editors compose articles with well-elaborated logical strategies, backed with assertions, authorities, and allusions. Although it’s not often, analogies and emotional appeals are also used to furnish articles so they can be more attractive. The advertisements too, are selected and put in properly between articles to fit target audience. Those have been put on the table by the editors are effective because they meet up the demand of most BusinessWeek readers, who desire highly detailed, yet plausible and reliable economic-related information.
When someone looks at the cover of BusinessWeek, one would easily know what this magazine is all about; which in this case, is informatively appealing to target readers. At the very top of the October 6th 2008 edition’s cover, there is the huge red and white title, BusinessWeek which is followed by bolded black and red-colored words depicting this week’s coverage. There is a humungous clause: “WHERE TO INVEST YOUR MONEY” in which the word “INVEST” is overlapped, if not replaced, by the word “STASH”. Following the humungous clause, there are another clause “PLUS (in red) MORE ON THE...