Easy Jet Pest Analysis

Easy Jet Pest Analysis

EasyJet Airline Company Limited (styled as easyJet) is a British airline headquartered at London Luton Airport. It carries more passengers than any other United Kingdom-based airline, operating domestic and international scheduled services on 500 routes between 118 European, North African, and West Asian airports.
-The parent company, EasyJet plc, is listed on the London Stock Exchange (LSE: EZJ) and is a constituent of the FTSE 250 Index.
-As at 30 September 2009, it employed 8,000 people, based throughout Europe but mainly in the UK.

-EasyJet has seen rapid expansion since its establishment in 1995, having grown through a combination of acquisitions and base openings fuelled by consumer demand for low-cost air travel. The airline, along with franchise airline easyJet Switzerland, now operates over 180 aircraft,mostly Airbus A319.
-It has 20 bases across Europe, the most important one being London-Gatwick.[7] In 2009, EasyJet carried 45.2 million passengers and is the second-largest low-cost carrier in Europe, behind Ryanair.
-EasyJet was featured in Airline series broadcast on ITV which followed the airline's operations at London Luton and later at other bases. EasyJet's founder, Sir Stelios Haji-Ioannou, was featured heavily in the series.

PEST analysis for easyJet

The following factors are likely to have an influence on the airline industry and should therefore be taken into account when formulating a Marketing Plan for easyJet.
Politico-legal factors
• Threat of war in the Middle East
• The Air Miles scheme is not considered as a taxable perk by the government in the way that company cars are ta
* A EU east-enlargement may provide access to viable, new markets.
xed which may change to allow easyJet to compete on more equal grounds with the likes of BA.

Economic factors
• Likelihood of increasing fuel costs, congestion and other environmental restrictions, as well as the prospect of higher security and insurance costs to reflect...

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