Will Bury Digital Books Business Proposal
ECO/561
June 7, 2010
Will Bury Digital Books Business Proposal
This business proposal is created to provide recommendations to Will Bury (Bury) in an effort to increase revenue and the associated ideal production levels for Bury. Included will be associated recommendations to assist Bury in adjusting fixed and variable costs to maximize profit while identifying methods to reduce costs.
This proposal will include the processes used in creating the recommendations and some economic concepts relative to the recommendations. Assumptions made about FGI and its values as a foundation for the recommendations will also be included.
Will Bury Overview
Will Bury is an enterprising inventor who, for the past few years, is operating out of his garage. Bury has a proprietary technology he has developed and patented, which takes the printed word for text materials and creates a file with the option of reading it digitally or listening to it with a realistic synthetic voice. Bury has free access to books no longer under copyright protection, and estimates that there will be royalty fees of $5 per title for copyrighted books. Obtaining the royalty licensing will greatly expand Bury’s catalog. Bury is currently shorthanded with many tasks required of him; such as scanning books into the patented digitizer and securing licensing rights to books (University of Phoenix, n.d.).
This proposal will detail the actions that should be taken under current (and presumed) circumstances. Future actions will be identified to illustrate efficiencies, changes in pricing, and production levels.
Will Bury Assumptions
To prepare this proposal, certain marketing and function assumptions must be utilized. These assumptions are loosely based upon the Will Bury Scenario and are as follows:
• Bury is using patented product and has no competition in his market.
• Will Bury needs an assistant but will take 6...