Effective Email in Business Communication
I. Purposes
A. Information
1. Security and Confidentiality issues (Zhu, 2009, p. 224)
2. Exchange of important facts (Lehman, 2012)
B. Use
1. Ease of use (Baninarjarian, 2011, p.59)
2. Advantages of electronic communication (DeKay, 2009)
3. Disadvantages of non-verbal communication (Brondani, 2011)
II. Netiquette
A. Recipients
B. Mail Response time
C. Attitude of ‘voice’ of email
1. Excessive Emotion (Lehman, 2012, p.73)
2. Lack of Emotion (Zhu, 2009, p.296)
III. Draft
A. Subject Line
1. Clear (Lehman, 2012, p.71)
2. Useful (Lehman, p. 72)
B. Body of Text
1. Old Style v. New Style format (DeKay, 2009)
2. Readability
3. Retention of information
C. Proofreading for errors
References
Baninajarian, N. (2011). The Role of email in improving task performance among the executives in Malaysia. Australian Journal of Business and Management Research 1(4), 52-62. Retrieved from http://search.ebscohost.com.ezproxy.liberty.edu:2048/login.aspx?direct=true&db=bth&AN=71794176&site=ehost-live&scope=site
Brondani, M. (2011). Email as a data collection tool when interviewing older adults. International Journal of Qualitative Methods. 10(3), 221-230. Retrieved from http://search.ebscohost.com.ezproxy.liberty.edu:2048/login.aspx?direct=true&db=a9h&AN=70139573&site=ehost-live&scope=site
DeKay, S. (2009). Designing email messages for corporate readers: A case study of effective and ineffective rhetorical strategies at a Fortune 100 company, Business Communication Quarterly. March 2010, 109-118. Retrieved from http://search.ebscohost.com.ezproxy.liberty.edu:2048/login.aspx?direct=true&db=eric&AN=EJ879121&site=ehost-live&scope=site
Lehman, C. (2012). BCOM (4th ed.) Mason, OH. South-Western, Cengage Learning
Zhu, Y. (2009). Practitioners’ views about the use of...