The report provides top-level market analysis, information and insights into Egypt's cards and payments industry, including:
• Current and forecast values for each category of Egypt's cards and payments industry, including debit cards, credit cards and prepaid cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Egypt's cards and payments industry
• Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by banks and other institutions in the market
• Comprehensive analysis of consumer attitudes and buying preferences for cards
• The competitive landscape of Egypt's cards and payments industry
Executive Summary :
The Egyptian economy is the second-largest in the Middle East after Saudi Arabia. The economy depends largely on agriculture, tourism and cash remittances from Egyptians working abroad, mainly in Saudi Arabia and Gulf countries. With the government and banks striving to offer basic financial services to the unbanked population and banks expanding their presence in rural areas, the Egyptian cards and payments industry registered positive growth during the review period (2009-2013).
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In July 2014, the newly elected President Abdel Fattah El-Sisi announced a wide range of reforms, introducing new taxes, increasing selected taxes, and reducing energy subsidies which are anticipated to spur economic growth over the forecast period (2014-2018). Other Arab countries including Saudi Arabia, the UAE and Kuwait have committed around US$20.0 billion to Egypt, through a mix of central bank deposits, cash grants, in-kind grants, and project aid, of which about US$15.0-16.0 billion was received as of June 2014,...