ERM Case –Spring2010
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ACG 4651 – Tuesday 6:00pm – 8:50pm
April 19, 2010
Coca Cola Company’s Organizational Business Model
External Agents Governments Independent Researchers Local Communities Financial Analysts |
Strategic PartnersPepsi-Cola Dr. Pepper Snapple Group Inc. McDonald’s Burger King Amusement Parks |
Resources and Suppliers | | | Internal Processes | | | Markets, Customers and Products |
Factories / Plants | | | Strategic Management:Differentiation Strategy | | | Worldwide Distribution |
Water | | | | | | Concentrates |
Employees | | | Primary Processes:Purchasing Quality Raw Materials | | | SyrupsCoca-Cola EnterprisesBottling Companies |
Sweeteners | | | ManufacturingMarketingDistribution | | | Fountain Syrups |
Juice Concentrates | | | | | | Sparkling Beverages |
Carbon Dioxide | | | Resource and Support Processes | | | Still Beverages |
Glass / PET Resin / Aluminum for Bottling | | | Accounting ProceduresTrademark ReputationInspectionsResearch and Development | | | Company Trademark Beverages |
Cartons and Cases | | | | | | Trademark Coca-Cola Beverages |
Competitors |
Direct:Pepsi ColaNestleDr. Pepper Snapple Group Inc.Groupe DanoneKraft Foods Inc.Bottled Water CompaniesGatorade Energy DrinkTropicana Fruit JuicesJuicy Juice Fruit Juices | Indirect:Conventional Water (Tap Water)WineBeer (Can be Direct in some areas in the world)Cocktails and SpiritsFruit Juicers |
Introduction to The Coca-Cola Company
The Coca-Cola Company is one of the most widely recognized brand names that has expanded to include over 200 countries throughout the world. It is the largest producer of non-alcoholic beverages in the world. The company’s name is paramount in the non-alcoholic industry and spans from distribution at a local convenience store, for that quick refreshment while filling your gas tank, to the casual walk from...