Questionnaire
We are carrying out this survey as part of our project for the course, “Advance & Applied Business Research”. All your information will be kept confidential. For all questions except questions 3 & 18, please uses “X” to check appropriate boxes.
1. Where do you usually shop for purchasing soap?
Super Markets | |
Local Retail Store | |
Wholesale Store | |
Other | |
2. Who in your household decides which soap to purchase?
Males | |
Females | |
Both | |
3. Rank the top 3 soaps in order of your preference (1 being the first & others to follow)
Capri | |
Dettol | |
Dove | |
Life Buoy | |
Lux | |
Palmolive | |
Safeguard | |
4. How long have you been using your current soap?
Last 6 months | |
Last 1 year | |
Last 2 years | |
Last 5 years or more | |
I frequently switch between different brands | |
5. Use “X” to rate each of the following features of soaps in terms of their importance in your buying decision (1 being most important and 5 being least important)
| 1 | 2 | 3 | 4 | 5 |
Hygiene | | | | | |
Freshness | | | | | |
Moisturization | | | | | |
Fragrance | | | | | |
Lather | | | | | |
Color | | | | | |
Shape | | | | | |
Packaging | | | | | |
Availability | | | | | |
Price | | | | | |
6. What impact does advertisement have on buying decision for soaps?
Strong Impact | |
Slight Impact | |
No Impact | |
7. Are you aware of Capri?
Yes | | |
No | | Go to Question # 18 please |
8. Have you ever purchased Capri soap?
Yes | | |
No | | Go to Question # 12 please |
9. Did you repurchase Capri after your first try?
Yes | |
No | |
10. How satisfied are/were you with Capri?
Highly Satisfied | |
Satisfied | |
Neutral | |
Dissatisfied | |
Highly Dissatisfied | |
11. Which...