Table of Contents
1.0 Executive Summary 1
2.1 Market Demographics 1
2.2 Market Needs 2
2.3 Market Trends 2
2.4 Market Growth 2
2.5 SWOT Analysis 2
2.5.2 Weaknesses 2
2.5.5 Competition 3
3.0 Marketing Strategy 3
3.1 Mission Statement 3
3.2 Marketing Objectives 3
3.3 Marketing Objectives 3
3.4 Marketing Objectives 4
3.5 Positioning 4
3.6 Strategy Pyramids 4
3.7Marketing Mix 4
3.8 Marketing Research 5
4.0 Financials, Budgets & Forecasts 5
4.1 Break Even Analysis 5
4.2 Sales Forecast 5
4.3 Expense Forecast 5
5.0 Controls 5
5.1 Evaluating Performance 6
5.2 Contingency Plans 6
6.0 References 6
1.0 Executive Summary
Gye Gee’s is in the process of opening a new international cuisine in a market that already offers a lot of restaurants with diverse menus’ and foods’. Despite the existence of a myriad of restaurants in addition to the Food Network Chanel amongst others, which offers great tips on cooking whilst sitting in the comfort of your home, I believe Gye Gee’s will thrive in the market place due to the authenticity of the cuisines, with a twist of bible quotations and also a history of the origin of each cuisine at affordable prices.
Our business is to offer around the world cuisines at affordable prices to all foreigners who are wishing for a taste of their home cooking and all others who wish to just satisfy their inquisitive palates. We are forecasting sales of 100million at the end of the first year and keeping our losses at 20million at the minimum.
2.0 Situation Analysis
Gye Gee’s will be a new start up restaurant and good strategic marketing plan is imperative for its success. The fundamental market need is the number of people that would patronize the restaurants international cuisines in the Washington, DC area.
2.1 Market Demographics
The target market is the Washington DC area with a population of about 2 million
Everyone (International and non international)
An income cap over $30,000
People who want to...