Establish and Adjust the Marketing Mix
TASK 1 – BSBMKG502B
AG
Cambridge International College – DIPLOMA MK – WEEK 6
Table of contents
Procedure ....................................................................................................................1
Introduction ..................................................................................................
2
1 – Key characteristic ................................................................................................ 3
2 – Significance of the key characteristics ..................................................................3
3 – Pricing policy of Braaap ...........................................................................
4
4 – Analysis and description of:
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promotional mix ...........................................................................................5
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channels of distribution .................................................................................
5
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level of customer service provided ............................................................ 6
5 – Braaap´s potential customer base and key pressure points ..................................6
6 – Components of Braaap´s marketing mix ............................................................ 7
7 – Relevant external environmental factor ......................................................
8
8 – Consumers priorities, needs and preferences of consumers ............................. 8
9 – Evaluate new products or services ..................................................................
9
10 – Assessment Braaap’ s marketing mix (strategic/operational objectives) .......... 9
Conclusion ....................................................................................................
11
References ............................................................................................................. 12
Procedure
Research the...