[pic][pic]
Faxe Kondi
Introducing a new soft drink to the United Kingdom market. A report.
[pic]
Executive summary
The following report contains proposal details for introducing a new soft drink into the United Kingdom market. The report contains information relating to the marketing mix for the new product as well as an in depth swot and pest analysis of the micro and macro environment in which the product would be launched. The report also suggests several conclusions and recommendations regarding the market being entered into and the competition the new product will face.
[pic] Contents
1. Introduction
2. The Marketing Mix
2.1 Marketing Mix Theory
2.2 Product
2.3 Price
2.4 Place
2.5 Promotion
3. SWOT Analysis
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Threats
4. PEST Analysis
4.1 Political Environment
4.2 Economic Environment
4.3 Social Environment
4.4 Technological Environment
5. Conclusions/recommendations
5.1 References
5.2 Appendices
[pic]
Introduction
The following report contains information and theories concerning introducing a new soft drink into the United Kingdom. This report was conducted to outline any possible difficulties in introducing a new product into an established market and outline any problems that may arise due to cultural or geographical situations. A series of examinations concerning the marketing mix for the product and a detailed S.W.O.T and P.E.S.T analysis were also conducted. Conclusions and recommendations are also given within the report.
[pic]
2.1 The marketing mix theory
Global marketing involves recognizing that individuals in international markets have different needs. It is also essential to be aware of any regional difference in standards customs or languages. This implies that some products will only suit certain countries or markets. It becomes...