Introduction
PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $60 billion and over 285,000 employees. Their main product is Pepsi-Cola which was originally introduced in 1898. Their mission is to be the world's premier consumer-products company focused on convenient foods and beverages.
PepsiCo’s purpose and vision
PepsiCo’s stated purpose is to be a responsible corporate citizen, not only because it’s the morally right thing to do, but also because they believe it’s the right thing to do for their business. At PepsiCo, there’s a stated commitment to achieve business and financial success, while also leaving a positive imprint on society. This is what they call ‘Performance with Purpose’.
PepsiCo as a green company
Beyond company rhetoric, an efficient way to determine whether or not PepsiCo is a good green entity is to look at ecological and societal scores, and see how they rank in comparison to America's 500 largest corporations:
Green Score: ranked 8th in their industry and 118th overall. The company was among the top five largest purchasers of clean energy credits in 2008, committing to offset 100% of its energy use.
Environmental Impact Score: ranked 18th in their industry and almost last overall. The sheer size of the company also explains the huge amount of emissions, but the fact that Coca-Cola is ranked 2nd in the industry, might suggest that PepsiCo has some work to do.
Reputation Score: again PepsiCo is far behind Coca-Cola in terms of reputation, getting a score of 38 to Coke’s 70. Although, this is based on an opinion survey of corporate social responsibility, it’s also a factor on how much the company communicates and shows stakeholders that it’s committed to CSR and necessary changes.
Conclusion
Although PepsiCo ranks behind Coke in certain scores, it was actually the first to go green by purchasing its first renewable energy certificates, propelling it to the top of U.S. green...