FITNESS FIRST
EXECUTIVE SUMMARY
COMPANY SUMMARY-
The fitness first center is a modern gym which is centrally located and can be easily accessible. Our fitness center is 10,000 square feet which is specially designed. The Fitness first center is located at center of the city in Dublin.
The focus of Fitness first Center is to keep every customer get involved in the numerous activities and the services provided by the club. Fitness first center will provide fitness and health services which are high in quality and pocket friendly in cost.
SERVICES-
The Fitness first Center has the following activities and services:
* volleyball
* Table Tennis
* Fitness center with protein supplement
* badminton
* Massage
* cafe
* spa
Market Analysis Summary
Dublin is the capital and most famous city. The population of Dublin is grown by 1.6% each year for the past five years. The actual population of Dublin is approximately 5,456,123.In general, the city population is increasing employment in the city's high-tech companies. This has attracted a type of professional that is the target customer for the Mountain Brook Fitness Center.
4.1 Market Segmentation
The Mountain Brook Fitness Center will focus on the young urban professionals as its primary customer base.
Market Analysis |
| | 2002 | 2003 | 2004 | 2005 | 2006 | |
Potential Customers | Growth | | | | | | CAGR |
Young Professionals | 10% | 100,000 | 110,000 | 121,000 | 133,100 | 146,410 | 10.00% |
Other | 0% | 0 | 0 | 0 | 0 | 0 | 0.00% |
Total | 10.00% | 100,000 | 110,000 | 121,000 | 133,100 | 146,410 | 10.00% |
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