9/12/2013
Submitted by: Group2Section A |
Indian institute of management, indore | Industrial Awareness-FMCG-Beauty and personal Care in India |
Table of Contents
1. EXECUTIVE SUMMARY 2
1.1. Beauty and personal care shows no signs of slowdown 2
1.2. Beauty and personal care becomes more gender-specific 2
1.3. New launches and promotions intensify the competition 2
1.4. Independent small grocers maintains its lead, whilst direct selling increases further 2
1.5. Beauty and personal care is expected to show consistent growth 2
2. KEY TRENDS AND DEVELOPMENTS 3
2.1. Celebrity advertisements/endorsements show no signs of slowdown 3
2.2. Consumers’ love for skin whitening intensifies 4
2.3. Online retailing takes off 5
2.4. Manufacturers continue to focus on brand extensions 6
2.5. Innovation and new claims emerge as the new mantra 7
MARKET DATA 17
1. EXECUTIVE SUMMARY
2.1. Beauty and personal care shows no signs of slowdown
* This category continued to show consistent growth in terms of value in 2012
* Main drivers of growth :
* Acceptance of higher-priced products with new claims by urban consumers
* New consumers in second and third-tier cities continued to show greater interest in self-grooming.
* The leading companies introduced products in smaller pack-sizes and innovative pack formats to leverage consumer base in second-tier cities and stimulate their interest and desire to try out such products.
2.2. Beauty and personal care becomes more gender-specific
* Main drivers of growth: Urban men becoming increasingly appearance-conscious, and looking for male-specific products.
* Leading companies such as ITC and HUL introduced range of male-specific bath and shower products, apart from the already growing range of men’s skin care products which were available so as to capitalize on the growing opportunities in this category.
2.3. New launches and promotions intensify...