Soft drink is a beverage which contains carbonated water or still water, a sweetening agents and flavoring substances. The sweeteners may be sugar, high-fructose corn syrup, fruit juice or sugar substitutes i.e. artificial or natural sweeteners. Depending on the type of soft drinks it may contain caffeine, coloring agents, stabilizers, preservatives and other ingredients. Soft drink has approximately 80 % water, hence it leads extra transportation charges and occupy excess places in warehouses. To reduce these problems ingredients are further processed to achieve concentrated forms. Soft drink concentrates contains sugar, color, flavors and sometime may have stabilizers, fruit concentrates with minimal water content. Soft drink concentrate market is growing tremendously in the food & beverages sector because of ease of operation and availability in different varieties. With increased trend towards the processed food beverage consumption, soft drink market is expanding at a faster growth rate.
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Soft Drinks Concentrate Market: Segmentation
Soft drinks concentrate market is segmented on the basis of applications as carbonated and non-carbonated soft drink concentrate. Further carbonated soft drink concentrate are sub-segmented by flavor as cola and non-cola. Among carbonated soft drink concentrate segment, currently cola concentrate is accounting the largest share as compared to non-cola variant. However, increasing consumer consciousness towards their health is expected to support the growth of non-cola soft drink concentrate as cola contains high amount of caffeine. The non-carbonated concentrates include fruits flavored or with added fruit concentrates. Variants includes apple, mixed fruit or mixed berries, grapes, pineapple, citrus fruit, mango and others. Consumers are becoming more conscious about their health hence demand for healthy and all natural food...